Communication & Marketing
Why is it important?
Effective communication is a vital component of how local residents, land owners, developers, local authority partners, funders, and other actual or potential stakeholders view the organisation.
Robust and consistent communications will help improve awareness, keep people engaged and informed, and help build trust and confidence.
It also must be two way - listening and responding to needs, views and expectations.
When planning your communications strategy, you need to know who you are speaking to. You need to identify key stakeholders and work out how to maximise community support and involvement and attract and recruit members or board members.
Your communications plan will need to look at what needs communicating and when and what channels should be used to keep people informed.
Managing expectations and concerns is important throughout your project.
Connecting with your audience
We can help you engage with members and stakeholders through multiple channels – online, in print and through the media.
We will help prepare you for community consultation, broker partnerships and facilitate discussion. We can even help you develop websites, use social media, write newsletters and press release and brochures.
If you prefer to write these yourself, we can supply templates and examples of what works and provide training to help you get the most out of your communications.